Redesign a Web Based Host Platform
An online marketplace that connects activity hosts with individuals seeking to find, book, and participate in local activities.
Client Overview
Founded in 2014, Fibodo is an award-winning, fully customizable SaaS e-commerce platform that connects service businesses with existing and new clients, providing them with access to exclusive marketing channels. The platform is scalable and supports businesses from various service sectors, offering flexibility for individuals and organizations aiming to run their own businesses.
Journey Started
The redesign of the Fibodo platform started with a thorough review of its existing features and user interface to identify any issues. This was complemented by secondary research focused on market trends and an analysis of competing platforms, which offered valuable insights into industry best practices.
The CEO and the business team had a clear understanding to proceed, and the goal for Phase 1 was to modernise the platform and enhance the user experience.
However, in subsequent phases, there will be end-to-end design thinking process involved. We utilised stakeholder’s experience and expertise to build understanding around user and also leveraged similar event booking and scheduling platforms like Eventbrite etc.
2 months
Project Duration
100+
Insights
Design Audit
At this stage, to guarantee that the tool is both efficient and easy to use, we performed a comprehensive design audit. This involved conducting a heuristic evaluation to evaluate its compliance with design principles and best practices in user experience (UX).
Insights & Pain Points
During this period, we analyze the secondary research, stakeholder interview and current platform to uncover insights and pain points
Insights
1. Simplified Scheduling and Booking Processes
Hosts require user-friendly platforms that allow clients to book services online at their convenience. This reduces administrative tasks and minimizes scheduling errors.
2. Efficient Time Management
Tools that help hosts optimize their schedules, avoid double bookings, and reduce no-shows are crucial for effective time utilization
3. Access to Analytics and Reporting
Insights into booking trends, client behavior, and revenue help hosts make informed decisions to grow their business.
4. Integrated Payment Processing
Secure and efficient payment systems are essential, enabling clients to pay in advance and improving cash flow for hosts. This also reduces the administrative burden of handling cash and manual payments.
5. Enhanced Client Experience
Providing clients with a seamless booking and payment experience, including features like confirmation emails and reminders, increases satisfaction and retention rates.
Pain Points
1. Fragmented Experience
The platform lacks clarity on tasks and schedules, requiring users to navigate multiple steps to organize their plans and responsibilities.
2. Poor Visual Hierarchy
Key data such as bookings, schedules, and client details are not visually distinguished, leading to confusion and reduced efficiency.
3. Inefficient Navigation
The old interface relies on generic lists and dropdowns, requiring multiple clicks to access essential features, which disrupts workflow.
4. Lack of Contextual Information
The old interface does not provide sufficient details, such as booking summaries or quick event insights, forcing users to navigate deeper for information.
5. Outdated Design and Distracting Visuals
The use of distracting backgrounds and a dated color scheme detracts from professionalism and makes the platform harder to use.
Style Guide
Given the limited timeframe and the need for rapid design and development, it was not feasible to create an entirely custom component library from scratch. After thorough exploration of multiple design libraries and close collaboration with the development team, we collectively decided to use the Ant Design System. This decision ensured faster implementation without compromising on quality, usability, or scalability.
Problem Statement
Service providers struggle with fragmented experiences, inefficient navigation, poor communication, and inadequate tools, resulting in frustration, anxiety, lower client satisfaction, and increased stress.
Users Emotions
User Persona
Solution Key Focus Areas
At this stage, we identifies the key areas of focus for solution development, based on a broad analysis of secondary research. It highlights the most critical challenges and opportunities to prioritize efforts and maximize impact.
Dashboard Features
Upcoming Activities
Purpose: Provides a quick view of scheduled activities and booking statuses for efficient daily planning.
Booking Analytics
Purpose: Shows a breakdown of walk-in vs. online bookings to understand customer preferences for better decision-making.
Quick Links
Purpose: Offers shortcuts to key features for faster navigation and task completion.
Planner Features
Bookings Panel
Purpose: Streamlines daily and future booking visibility.
Calendar View & Action Buttons
Purpose: Provides a structured and intuitive layout for time management. Accelerates common actions and improves usability.
Booking Flyout & Color-Coded Activities
Purpose: Delivers quick contextual details for better decision-making.
Other Enhancements
Main Navigation Bar
Purpose: Provides constant access to all core features for smooth navigation.
Welcome Banner
Purpose: Adds personalization and reinforces the platform’s branding.
Advertisement Banner
Purpose: Displays relevant promotions, generating platform revenue and user value.
20+ unique screens
Improvements
Streamlined User Experience
Optimized Development Process
Enhanced Navigation & Insights
Measurable Impact
Outcome
The redesigned platform greatly improves efficiency and enhances the user experience for activity hosts. It simplifies activity management by resolving issues related to fragmented navigation, poor visual hierarchy, and limited contextual information. This allows users to easily plan, create, and manage activities. The new interface provides clear, actionable insights, reducing the time and effort required for daily operations.
The improved design features intuitive navigation, easily accessible booking analytics, and well-organized schedules, ensuring smooth and user-friendly interactions.
This project is under non-disclosure agreement. Please feel free to reach out for more information.