A chai lover, an inventor, and a design lover

A chai lover, an inventor, and a design lover

Curious about everything. Excited about people and design.
Curious about everything. Excited about people and design.

With over 10 years of hands-on experience in product design, I have honed my skills in creating dynamic digital solutions that drive real business results. Based in Mumbai, India, I am wholeheartedly dedicated to applying design thinking principles to tackle complex challenges and deliver exceptional user experiences. My expertise spans various industries, including finance and EdTech, where I have effectively handled critical projects such as climate risk & credit risk, reputational risk, and digital transformation. Through a user-centric approach, I have conceived, designed, and optimized user-friendly interfaces that not only meet user needs but also facilitate organizational progress.


I enjoy working with friendly people who treat others with respect, honesty, and dignity. At the same time, it's important to provide constructive criticism and help each other grow. I also believe in the importance of balancing work and play, and I love to encourage a fun and positive atmosphere. I believe that to create happy experiences for others, one must first be satisfied with oneself. I'm always eager to learn about new businesses and take on new challenges.

With over 10 years of hands-on experience in product design, I have honed my skills in creating dynamic digital solutions that drive real business results. Based in Mumbai, India, I am wholeheartedly dedicated to applying design thinking principles to tackle complex challenges and deliver exceptional user experiences. My expertise spans various industries, including finance and EdTech, where I have effectively handled critical projects such as climate risk & credit risk, reputational risk, and digital transformation. Through a user-centric approach, I have conceived, designed, and optimized user-friendly interfaces that not only meet user needs but also facilitate organizational progress.


I enjoy working with friendly people who treat others with respect, honesty, and dignity. At the same time, it's important to provide constructive criticism and help each other grow. I also believe in the importance of balancing work and play, and I love to encourage a fun and positive atmosphere. I believe that to create happy experiences for others, one must first be satisfied with oneself. I'm always eager to learn about new businesses and take on new challenges.

Recent Organization

Credit Suisse

AVP - Design - APAC Design Studio

December 2021 - July 2024

LearningMate

Senior Designer - UI/UX

July 2020 - November 2021

3 Minds Digital

Senior Designer

September 2019 - February 2020

Barnes & Noble Education, Inc.

UI/UX Designer

June 2016 - September 2019

Education

Bachelor of Design (2011 -2015)


National Institute Of Fashion Technology,

Mumbai

Certifications

Using AI in the UX Design Process

From: LinkedIn

How To Be More Efficient With

Product Research

From: Interaction Design Foundation (IDF)

Foundations of User Experience

(UX) Design

From: Authorized by Google and offered

through Coursera

UX Deep Dive: Mapping

From: LinkedIn

Enterprise Design Thinking -

Practitioner

From: IBM

Human-Computer Interaction (HCI)

From: Interaction Design Foundation (IDF)

Web Accessibility

From: LinkedIn

Increase in user satisfaction

Demonstrated a strong ability to drive positive user experiences, resulting in a 20% increase in satisfaction through collaborative efforts and a focus on user-centred design principles.

Design thinking practices

Implemented design thinking practices across the organization, leading to innovative products and improved user outcomes.

Things I do

Wireframing, Prototyping, Accessibility, Testing, Design Strategy, User Research, Competitive Comparison, Scoping, Effort Estimation, Data Analysis, Stakeholder Management, Cross-functional Collaboration, Leadership, User-centric design, Design Thinking, Problem-solving, Design Direction, Design Systems, Product Strategy

Wireframing,Prototyping, Accessibility, Testing, Design Strategy, User Research, Competitive Comparison, Scoping, Effort Estimation, Data Analysis, Stakeholder Management, Cross-functional Collaboration, Leadership, User-centric design, Design Thinking, Problem-solving, Design Direction, Design Systems, Product Strategy

Things I use

Data Points, Design Thinking Process (Discover-Define-Design-Deliver), Paper and Pen, Figma, Framer, Axure RP, Invision, Adobe XD, Sketch, Miro, Mural, Photoshop, Illustrator.

Things that interest me

Nature, Humans, Art, Birds, Books, Cinema, Architecture, Cooking, Data and Patterns, Education, Emotions, Health, History, Man made objects, Mythology, Philosophy, Places, Technology.

Design Thinking Evangelist

Played a key role in expanding the APAC Design Studio by actively promoting Design Thinking practices across the region. We successfully developed and implemented Design Thinking frameworks within the bank, which significantly improved the user experience for our products and services. Furthermore, I organized several engaging workshops to integrate user-centered design methodologies within diverse teams, effectively fostering a culture of innovation and collaboration.

© Siddhatya 2025

© Siddhatya 2025

© Siddhatya 2025

© Siddhatya 2025